Every celebrity nowadays has a collaboration with a high street retailers. From Rihanna and River Island, Alexander Wang and H&M to Marques Almeida and Topshop. Beyonce, queen of R'n'B however, is taking things to the next level, when her own label in partnership with clothing retailer Topshop was officially announced today. Appartnly the Drunk in Love singer's clothing line will be inspired by her own work-out and dance orientated lifestyle, while still being wearable day-to-day. Whatever Beyonce touches turns to gold, so I have no doubt that this, too, will be a huge success.
Tuesday
Friday
Marques Almeida x Topshop
It's Topshops second collaboration with Marwues Almeida, the Portuguese Fashion designers that graduated from Central Saint Martins wanting to make clothes inspired by the cool 90-ies girls we all aspire to be. The collection, released in stores yesterday, consists of neon-dyed fur stoles and bags, frayed denim everything and relaxed neon colored tops and trousers. It's a great opportunity to revive the look your older sister rocked, but your parents were of the opinion that it was too punky, or whatever. What do you think?
Thursday
Missoni For Target Australia
Since Missoni's collaboration with Target hit Australian stores yesterday and subsequently crashed their website, many have been wondering what the hype is about. Of course fashion houses' collaborations with High Street retailers are always highly in demand because they are more affordable- but the quality is often not comparable to the 'real thing'. Putting aside the quality issues mass produced garments entail, are the pieces actually wearable? While supermodel Mariacarla Boscono models for the campaign, every item looks like a Missoni-dream, while, day-to-day, you could only really wear one piece at a time. My personal favorite is the triangle bikini with the trademark zig-zac print. View the collection, which also includes some really cute homewares here.
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