Every now and then when I am browsing the web while drinking tea, eating too much and lazing around in bed, I make a great discovery online. SIR the Label is one of them. Although I couldn't find if they had any brick and mortar stockists, or when the label was founded, there is a pop-up store for you to check out till April 9th on 189 Bondi Rd, Bondi. Make your way down to stock up on minimalistic, feminine wardrobe essentials.